01
Audience
Made for clinic directors
I designed the logo and the visual language for the people the agency sells to: clinic directors and healthcare managers in Europe. I picked colors and type that feel trustworthy and precise.
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Case study / 05
Brand identity · B2B · Healthcare
Elevate Local: a visual identity for an agency that markets medical clinics.
Elevate Local is a marketing agency for medical clinics in Europe. I designed its visual identity from scratch: logo, colors, type, brand guidelines and a short logo animation. The whole project was done remotely.
Role
Brand Identity Designer
Tools
FigmaAdobe IllustratorAdobe PhotoshopLoom
Focus
B2B brandingMedical sectorRemote collaboration
The problem
Elevate Local helps medical clinics across Europe get more patients through marketing. Its clients are clinic directors, and in healthcare people need to trust you before they hire you. So the brand had to look calm and professional.
The agency had no visual identity yet. I had to design one from zero that clinic directors and patients would trust, and that still looked like a modern marketing team. We worked fully remote, in different time zones.
Logo reveal · Motion designed by meMatte Obsidian #1E1A17
What I did
I started from who the agency talks to: clinic directors in Europe. I explored a few directions, chose one with the client and turned it into a full brand kit.
02
Async
Recorded presentations
I presented each round in a Loom video and explained the reasons behind every choice. The client watched on their own time and sent feedback, so we didn't need to match time zones for calls.
03
Iteration
A few directions, then one
I sketched several concepts with clinic directors and their patients in mind. We picked one together and I refined it over a few rounds of feedback.
04
Delivery
The brand kit
I delivered the logo files, the color palette, the type and the usage guidelines. With that, the agency can apply the brand the same way on its website, decks, ads and materials for clinics.
The logo in five versions
01Primary
Horizontal LogotypePrimary
02Negative
Horizontal · ReversedNegative
03Stacked
Vertical LockupStacked
04Monogram
E·L ReductionMonogram
05Isotype
The EIsotype
A palette of mineral tones
Neutral tones inspired by stone and heavy paper. I chose them because they feel clean and calm, which suits a medical brand.
#1E1A17
Matte Obsidian
Primary CTA · Authority
- HEX
- #1E1A17
- RGB
- 30 · 26 · 23
- CMYK
- 72 · 68 · 67 · 85
#F0EFEB
Limestone
Canvas · Editorial paper
- HEX
- #F0EFEB
- RGB
- 240 · 239 · 235
- CMYK
- 5 · 4 · 6 · 0
#A39B92
Sand
Inactive states · Dividers
- HEX
- #A39B92
- RGB
- 163 · 155 · 146
- CMYK
- 41 · 38 · 45 · 3
#E3E1DC
Cement
Cards · Table structure
- HEX
- #E3E1DC
- RGB
- 227 · 225 · 220
- CMYK
- 0 · 1 · 3 · 11
One typeface: Geomanist
Geomanist is stable, clear and easy to read. That makes it a good fit for a brand that talks to clinic directors and doctors.
Geomanist · UltraHeadline
Aa
For big headlines, landing page titles and section openers. It's the heaviest weight in the family, so I use it sparingly.
HeroSection titlesPitch decks
Geomanist · MediumBody & subheads
Aa
The everyday weight, for subheads, body copy, UI labels and documents. It reads well in long texts on screen.
Body copySubheadsUI & docs
Results
B2B
An identity made for selling to clinic directors in Europe.
1
One visual system for the website, decks and ads.
5
Logo versions: horizontal, reversed, stacked, monogram and isotype.
100%
Remote, from the first brief to the final files, across time zones.
Next project
Want to work together or have a question about this project? Get in touch.
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