Brand & design leadership
Brand manuals, templates and campaigns a whole company can use. I also lead and train the designers who keep it consistent.
Illustrator, Photoshop, InDesign, Figma, After Effects
Brand & Design Strategy Lead at Xtendo Global
I lead brands and build their landing pages, emails and stores.
I write brand manuals and design campaigns, then build the HubSpot landing pages, emails and Shopify stores myself.
Selected work
Brand, web and AI, done by the same person.
Most of my projects need all four. I can lead the brand, design the pieces and also build the pages and flows, so nothing gets lost between the design and what goes live.
Landing pages & email
Webinar and campaign landing pages, forms and email flows in HubSpot and Klaviyo, designed and built by me.
HubSpot, Klaviyo, Meta Ads, Make
Shopify stores
Custom Shopify stores coded in Liquid, HTML and CSS. No bought themes: each store is built around how its customers shop.
Shopify, Liquid, HTML / CSS
AI workflows
I use Claude and Gemini to write, design and code faster: videos, landing pages, image prompts. Then I train the team to use them.
Claude, Claude Design, Gemini
I studied graphic design. Now I also build it.
I'm Sebastián, from Buenos Aires. I studied graphic design and multimedia design at UADE, and along the way I started building what I designed: Shopify stores, HubSpot landing pages, email flows. Today I lead brand and design at Xtendo Global, a B2B company with more than 1,500 people in 9 countries, with a team of two designers. I also take freelance brand and e-commerce projects.
Experience
- Aug 2026 - Present
Brand & Design Strategy Lead
Xtendo Global, remote
- Took over the company-wide rebrand halfway through and worked with the CEO on the logo decisions and messaging. B2B BPO and CX company, 1,500+ people, 9 countries.
- Wrote and designed the 45-page brand manual and a library of 15+ templates.
- Design and build the webinar landing pages and emails in HubSpot. With AI, a landing page now takes 1 day instead of 4 or 5.
- Lead and train a team of 2 designers, including how to work with AI.
- Oct 2025 - Present
Brand & E-commerce Designer
Freelance, remote
- Brand identity, UI/UX and Shopify stores for clients in the US and Argentina.
- Landing pages for paid social campaigns, built with AI-assisted development.
- Aug 2024 - Dec 2025
Brand Manager
B-WAY, Buenos Aires (hybrid)
- Led a 5-person marketing team: campaigns, content, paid media and launches.
- Ran the Shopify stores and paid media for the US, Brazil and Argentina.
- Designed and organized the stands for Barber Week Buenos Aires and Brazil, and trained the brand educators.
- Nov 2023 - Aug 2024
Product & Packaging Designer
B-WAY, Buenos Aires
- Designed the packaging for the full product line and coordinated production with the factory in China.
- Made the e-commerce visuals and social media assets. Promoted to Brand Manager after 9 months.
- 2022 - 2023
Graphic Designer
Freelance, remote
- Brand identities, social media content and web design for clients in different industries.
Education
Bachelor's Degree in Graphic Design
UADE (Universidad Argentina de la Empresa)
2019 - 2024
Bachelor's Degree in Multimedia & Interaction Design
UADE (Universidad Argentina de la Empresa)
2020 - 2024
Foundations of Digital Marketing & E-commerce
Google, professional certificate
2025
OPI 2.0, public speaking
Franco Pisso
In progress
CAE, Certificate in Advanced English (C1)
Cambridge
2018
Let's talk.
I'm open to remote roles in brand, design and marketing, and to freelance projects. The fastest way to reach me is email or LinkedIn.
jarasebastian.arg@gmail.com© 2026 Sebastián Jara. Buenos Aires, Argentina.