Paw Royalty: launching a pet supplement brand from zero for the US market.

I created the brand identity, designed the UI and coded the Shopify store in Liquid. I also built a Subscribe & Save page, a wellness quiz and the Klaviyo emails. I wrote the code with AI-assisted development.

Role

Designer and developer (AI-assisted)

Tech Stack

ShopifyShopify LiquidHTML / CSSKlaviyoEmail Automations

Focus

Brand IdentityUI/UX DesignEmail Marketing

The problem

Paw Royalty was a new pet supplement brand starting from zero for the US market. There was no store, no customer list and no email setup. The site had to explain each product clearly and make subscribing an easy choice.

What I did

I skipped ready-made themes and coded the store in Shopify Liquid, using AI-assisted development to move faster. That let me build the design the way I drew it.

PDP

Detailed product pages

Product pages coded in Liquid with ingredients, certifications and FAQs, so people can check what they are buying.

Subscription

Subscribe & Save in the cart

Shoppers can pick a subscription right on the product page and in the cart, with 15% off every order.

Klaviyo emails

I designed and coded the welcome flow and the product campaigns in Klaviyo, written for new pet owners.

Custom UI

Custom Liquid and CSS bring the brand into the store. Every page is responsive, from phone to desktop.

Storefront in motion

Hover a preview to scroll the page. Click to see it full size.

01Home

Brand + Education

Homepage

The homepage introduces the brand and the products: a hero story, best sellers, benefits, customer reviews and press mentions.

02PDP

Product info

Product page

Each product page has the Subscribe & Save option (15% off) connected to the cart, plus ingredients, certifications, FAQs and notes on what the supplement helps with.

03S&S

Subscriptions

Subscribe & Save

A page just for the subscription. You choose the formula, pick how often it ships and save 15% on every order. The copy explains why a steady routine is good for the pet.

04Quiz

Personalization

Wellness quiz

A quiz that suggests supplements based on breed, age and health goals. At the end it gives a first-order discount, and the answers go to Klaviyo for segmenting.