From Packaging Designer to Brand Manager. Two years at B-WAY, in three countries.

I joined as a Product Designer doing packaging and die-cuts. Nine months later I was Brand Manager, leading a 5-person team for the US, Brazil and Argentina. I built the Shopify stores, ran Meta Ads and email, trained the brand educators and designed our stands for Barber Week.

Role

Product Designer → Brand Manager

Nov 2023 - Dec 2025 · Promoted after 9 months

What I worked on

Packaging DesignProduct DesignSocial Media DesignShopifyMeta AdsEmail MarketingEvent DesignTeam LeadershipBrand Education

Focus

Product Designer → Brand Manager3 Markets · US / BR / AR5-person team

The problem

One brand, three countries

B-WAY makes tools for barbers. The brand needed packaging, online stores, campaigns and events. And all of it had to work in the US, Brazil and Argentina. I started on the packaging. Every few months I took on something new: social media, e-commerce, campaigns, educators, events. Nine months in, I was promoted to Brand Manager.

Where it started: the full B-WAY packaging line

Four stages in two years.

Each stage added new work on top of the last one. First packaging, then the online stores, then campaigns, then events and the team. By the end I was leading the team that handled all of it.

Where I Started

Packaging & Social Media

I started with the packaging for the full product line and the brand's social media posts. I worked directly with the factory in China, from die-cut approval to the final print.

PackagingSocial MediaChina Production

Going Digital

E-Commerce

Then I took over e-commerce. I built and ran the Shopify stores for Brazil, Argentina and the US.

Shopify BRShopify ARShopify US

Growing the Brand

Marketing Campaigns

I ran the marketing in all three markets: Meta Ads, email and content for each product launch.

Meta AdsEmailLaunches

At the Events

Events & Trade Shows

I designed and organized our stands at Barber Week in Buenos Aires and in Brazil, and trained the brand educators who worked them.

Stand DesignAR · BREducators

Every box the brand shipped.

I designed the packaging for every B-WAY product line: die-cuts, inside prints and retail boxes. I worked directly with the factory in China from die-cut approval to the final print run. I also oversaw every product launch from my first day until I left at the end of 2025, so the whole line looked like one brand in all three markets.

Die-cutsInterior printRetail boxesFactory coordination · ChinaLaunch supervision · 2023 - 2025

Three Shopify stores, one per market.

I built and ran the stores for the US, Brazil and Argentina: catalog, checkout, local copy and payments. Hover over a preview to scroll the homepage, or click to zoom in.

Events I organized and designed.

I handled the stand design, graphics, logistics and setup for our events, from Barber Week in Buenos Aires to Barber Week in Brazil. I traveled to Brazil to build the stand and represent the brand with the educator team.

Event · ArgentinaStand design · graphics · build · organized by me